"THE BASIC IDEA IS TO ENCOURAGE PEOPLE AND FREE THEM TO DO CREATIVE CRAFTING REGARDLESS OF THEIR SKILL LEVEL."
Independent paper crafting label IMAGINE AND DO was born as a solution to productise my illustrations into a consumer product in February 2012. Originally it was my mum's idea to provide good quality crafting images for scrapbooking. Already in May 2012 the IMAGINE AND DO -concept was awarded at the pitching contest c2. The first set of crafting prints was published in November 2012 and the company started officially running.